Insights

Notes from the studio.

Engineering notes on AI, ML, custom apps, and the messy bits of shipping production software.

If Your Radio Station Is Not an Alexa Skill, You Are Losing Listeners Every Day
alexa-skill-development

If Your Radio Station Is Not an Alexa Skill, You Are Losing Listeners Every Day

Millions of homes now ask Alexa to play the radio by voice. If your station is not published as its own skill, Alexa plays nothing, plays a competitor, or plays the wrong thing.

Lena Petrov6 min read
The Hidden Cost of Not Having a Branded Alexa Skill
alexa-skill-development

The Hidden Cost of Not Having a Branded Alexa Skill

When a customer asks Alexa for your brand and nothing answers, you are invisible at the exact moment of intent. Here is what that silence actually costs.

Lena Petrov5 min read
Your Podcast Has a Hidden Audience on Alexa
alexa-skill-development

Your Podcast Has a Hidden Audience on Alexa

There is a daily listening audience on Echo devices your analytics will never show you. If you are not on Alexa, you are not reaching them. Here is how to fix that.

Lena Petrov5 min read
What an Alexa Skill Actually Costs (and What You Lose Without One)
alexa-skill-development

What an Alexa Skill Actually Costs (and What You Lose Without One)

A straight cost breakdown of building and running an Alexa skill, the customers you forfeit by sitting it out, and a simple way to decide if it pays off.

Lena Petrov5 min read
The Flash Briefing: The Morning Habit Slot Most Businesses Skip
alexa-skill-development

The Flash Briefing: The Morning Habit Slot Most Businesses Skip

Alexa Flash Briefings put your brand in someone's morning routine. They're recurring, low friction, and habit-forming. Here is how to use the slot well.

Lena Petrov6 min read
Alexa Skill Development: A Production Guide for 2026
alexa-skill-development

Alexa Skill Development: A Production Guide for 2026

How to build an Alexa skill that gets certified and used. Voice UX rules, AWS Lambda backend, multi-modal Echo Show, and the metrics that decide retention.

Lena Petrov6 min read