Insights

Notes from the studio.

Engineering notes on AI, Alexa skills, chatbots and the messy bits of shipping production software.

LatestAlexa

How to Get Started With Alexa Skill Development and Build Your First Skill

Most first Alexa skills die in the developer console. A practical walkthrough of skill types, interaction models, AWS Lambda hosting, and certification.

Lena Petrov · August 15, 2026 · 15 min readRead article →
Chatbots

An AI Agent on WhatsApp: Real Answers, Real Actions, Not a Button Menu

A WhatsApp AI agent reads messages in your customer's own words, answers from your own data, and takes real actions like checking an order or booking a slot, then hands off cleanly to a human.

Aisha Rahman · June 16, 2026 · 5 min read
Alexa

If Your Radio Station Is Not an Alexa Skill, You Are Losing Listeners Every Day

Millions of homes now ask Alexa to play the radio by voice. If your station is not published as its own skill, Alexa plays nothing, plays a competitor, or plays the wrong thing.

Lena Petrov · June 12, 2026 · 6 min read
Alexa

The Hidden Cost of Not Having a Branded Alexa Skill

When a customer asks Alexa for your brand and nothing answers, you are invisible at the exact moment they want you. Here is what that silence actually costs.

Lena Petrov · June 9, 2026 · 5 min read
Alexa

Your Podcast Has a Hidden Audience on Alexa

There is a daily listening audience on Echo devices your analytics will never show you. If you are not on Alexa, you are not reaching them. Here is how to fix that.

Lena Petrov · June 5, 2026 · 5 min read
Alexa

What an Alexa Skill Actually Costs (and What You Lose Without One)

A straight cost breakdown of building and running an Alexa skill, the customers you forfeit by sitting it out, and a simple way to decide if it pays off.

Lena Petrov · June 2, 2026 · 5 min read
AI

What AI Agents Can Actually Do for Your Business in 2026

AI agents are real, useful, and easy to oversell. Here is a plain English look at what they do well today, where they still need a human, and how to start.

Aarav Patel · May 28, 2026 · 5 min read
AI

Cut Your LLM Bill Without Cutting Quality

A practical, ordered playbook for lowering production LLM costs. Prompt hygiene, caching, model routing, retrieval, budgets, and the measurement that ties it all together.

Aarav Patel · May 22, 2026 · 5 min read
AI

Do You Actually Need Custom AI, or Is an Off the Shelf Tool Enough?

A straight, vendor neutral answer to the question every founder is asking right now. Most teams do not need custom AI yet. Here is how to tell when you do.

Aarav Patel · May 18, 2026 · 5 min read
Alexa

The Flash Briefing: The Morning Habit Slot Most Businesses Skip

Alexa Flash Briefings put your brand in someone's morning routine. They're recurring, low friction, and habit forming. Here is how to use the slot well.

Lena Petrov · May 15, 2026 · 6 min read
AI

How to Build a RAG Assistant That Actually Answers From Your Company Docs

A practical guide to building an AI assistant grounded in your own handbook, policies, and support history, plus the failure modes to avoid.

Aarav Patel · May 12, 2026 · 6 min read
Engineering

Building Neutral AI: How We Ship Production Systems Without the Hype

Hype free engineering principles for AI products that serve users, not nudge them. Grounding, refusal, evals, cost bounding, the boring decisions that actually ship.

Aarav Patel · May 10, 2026 · 4 min read
AI

AI Development in 2026: When to Use RAG, Fine Tuning, or Just Better Prompts

A practical AI development guide. When retrieval works better than fine tuning. When prompt engineering wins. And the cost equation most teams skip.

Aarav Patel · May 9, 2026 · 5 min read
Engineering

Custom App MVP Development: What 4 Weeks Actually Buys You

What you can realistically ship in a 4 week custom app MVP, features, tradeoffs, and the timeline traps that kill startups.

Hina Suzuki · May 8, 2026 · 5 min read
Chatbots

Customer Support on WhatsApp, Done Right

WhatsApp is where many of your customers already live. Here is how to build a support bot that actually helps, knows its limits, and hands off to humans cleanly.

Aisha Rahman · May 8, 2026 · 6 min read
Alexa

Alexa Skill Development: A Production Guide for 2026

How to build an Alexa skill that gets certified and used. Voice UX rules, AWS Lambda backend, Echo Show with a screen, and the metrics that decide if people come back.

Lena Petrov · May 7, 2026 · 6 min read
Engineering

Machine Learning in Production: Beyond the Jupyter Notebook

A working model is not a working product. The full production ML stack, data pipelines, deployment patterns, monitoring, and drift detection.

Marco Rossi · May 6, 2026 · 5 min read
Chatbots

Chatbot Development: Why Most Bots Fail (and How to Build One That Does Not)

The chatbot engineering decisions that decide success, log driven intent design, the human handoff feature, channel specific behavior, and metrics that matter.

Aisha Rahman · May 5, 2026 · 6 min read