Case study · Wellbeing · Voice & iOS

Moksha Liberation. An Alexa skill that grew into a SwiftUI iPhone app.

Moksha Liberation started on voice. We built their Alexa skill, which reads a daily quote or reflection on request, then carried that ritual onto the iPhone with a SwiftUI rebuild: widgets, an 11:11 nudge and subscriptions.

Alexa skilliOS app (SwiftUI)Ongoing releases
Alexa skill ↗App Store ↗mokshaliberation.app ↗
Started on
Amazon Alexa
Alexa skill
Live since Mar 2025
Then
SwiftUI iOS app
App Store
5.0 ★
Moksha Liberation: An Alexa skill that grew into a SwiftUI iPhone app
The brief

What Moksha Liberation needed.

Moksha Liberation, founded by Johanna GB Jackson in Delaware, sends people a daily message from the universe: inspirational quotes and contemplations, with a signature nudge at 11:11.

We started where that ritual fits most naturally: voice. A quote or a reflection you ask for out loud, at home, without picking up a phone. Once people were listening, the next step was a faster, modern iPhone app that carries the same message through the rest of the day.

01 · Voice first

It started with Alexa.

The Moksha Liberation skill works on any Alexa device. Ask for it by name and it reads out an inspirational quote or a daily reflection. With the user’s permission it uses their name, so each message feels addressed to them.

It launched on Amazon in March 2025, and later updates added personalisation and more features. It is free, with no account linking and nothing to set up.

Launched
March 2025
Invocation
moksha liberation
Price
Free
Rating
5.0 ★
Enable on Alexa ↗

“Alexa, open moksha liberation”

“Alexa, launch moksha liberation”

“Alexa, ask moksha liberation for a quote”

Moksha – LiberationThe universe whispers.
02 · Then the app

Voice led the way to the iPhone.

  1. 01

    SwiftUI rebuild

    The iPhone app rebuilt in SwiftUI for a smoother, more modern experience, then kept current with regular releases.

  2. 02

    Quotes and contemplations

    Swipe through a library of quotes and daily contemplations, save favourites and share them.

  3. 03

    Widgets and Apple Watch

    Home-screen widgets and Apple Watch support keep the daily message one glance away.

  4. 04

    The daily nudge

    A notification at 11:11 AM EST, plus a nudge at a time each user picks for themselves.

  5. 05

    Community quotes

    Users add their own quotes and share them with the Moksha community.

  6. 06

    Subscriptions

    Auto-renewing monthly and yearly plans through the App Store.

Inside the product

Screens from the live app.

Today’s message from the universe, on the lock screen
Today’s message from the universe, on the lock screen
Swipe through quotes
Swipe through quotes
Home-screen widgets
Home-screen widgets
Like your favourite quotes
Like your favourite quotes
Set the time for your daily nudge
Set the time for your daily nudge
Add your own quotes
Add your own quotes
Built with

The stack.

Alexa Skills KitSwiftSwiftUIWidgetKitwatchOSStoreKitPush notificationsFirebase
Where it landed

The outcome.

  • Alexa skill live on Amazon since March 2025, rated 5.0.
  • The same daily ritual now reaches people by voice, on iPhone, in widgets and on Apple Watch.
  • SwiftUI app live on the App Store, rated 5.0, with monthly ($1.99) and yearly ($19.99) subscriptions.
  • Ongoing releases, most recently version 2.0.6 in September 2026.