Case study · Marketing SaaS · Reporting

aDash. A white-label reporting platform for marketing agencies.

We built aDash, a white-label reporting platform for digital marketing agencies: SEO, Google Ads, Meta ads, local rankings and AI-search results pulled into one branded dashboard that each client can open with a link.

SaaS platformClient dashboardsData integrations
adash.io ↗
Market
United States
Built for
Marketing agencies
Channels
SEO, PPC, Meta, GBP, GEO
Status
Private beta
aDash: A white-label reporting platform for marketing agencies
The brief

What aDash needed.

Marketing agencies run SEO, ads and local campaigns for dozens of small businesses at once, and every one of those clients wants proof that it is working. The numbers live in Google, Meta, BrightLocal, monday.com and more.

aDash needed one platform that pulls it all together, puts the agency’s own brand on it, and gives every client a live dashboard they can open without an account.

What we built

The product, feature by feature.

  1. 01

    Agency portal

    Agencies manage their clients, analytics, branding, API keys, widgets and team in one place.

  2. 02

    White-label branding

    Light and dark logos and brand colours per agency, with a contrast check so every dashboard stays readable.

  3. 03

    Client dashboards

    SEO, Google Ads, Meta Ads, GEO / AI search, Google Business Profile and local rankings, each with goal tracking, highlights, analytics and tasks.

  4. 04

    Shareable reports

    A public reporting link clients open without logging in, plus PDF downloads.

  5. 05

    KPI roadmaps

    Goals mapped to 90-day, 3–6 month, 7–9 month and 12+ month milestones, so progress is measured against a plan.

  6. 06

    Data integrations

    Connectors for Google APIs, BrightLocal, monday.com, Search Atlas, Looker Studio and web scraping, running as serverless functions.

  7. 07

    Admin console

    Agencies, plans, report requests, account approvals, feature requests, users, widgets and a change log.

  8. 08

    AI issue triage

    Reported widget issues are diagnosed automatically with a confidence score, and fixes are applied where they can be.

Inside the product

Screens from the live site.

A client performance dashboard (demo data): SEO tab with KPI cards and keyword rankings
A client performance dashboard (demo data): SEO tab with KPI cards and keyword rankings
The agency view with an embedded client dashboard and its goals
The agency view with an embedded client dashboard and its goals
Built with

The stack.

ReactViteSupabaseEdge functionsGoogle APIsBrightLocal APImonday.com APIRechartsPDF export
Where it landed

The outcome.

  • Every client gets one live, branded dashboard instead of scattered reports.
  • Agencies manage their own branding, clients and data sources.
  • Clients open their report from a link, with no login needed.
  • Running in private beta with agencies.